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guest was Walter Hayes, vice-President of Ford of Europe. Despite problems over the previous acquisition of AC Cars, Hayes saw the potential of the brand and the discussion resulted in Ford taking a share holding in September
1987. In 1988, having produced some 5,000 cars in 20 years, a revived economy and successful sales of limited edition Vantage, and 52 Volante Zagato coupes at £86,000 each; the company finally retired the ancient V8 and
introduced the Virage range - the first new Aston launched in 20 years.
Although Gauntlett was contractually to stay as chairman for two years, his racing interests took Aston back into sports car racing in 1989 with
limited European success. However, with engine rule changes for the 1990 season and the launch of the new Aston Martin Volante model, Ford provided the limited supply of Cosworth engines to the Jaguar cars racing team. As the
"small Aston" DB7 would require a large engineering input, Ford agreed to take full control of Aston Martin, and Gauntlett handed over the company chairmanship to Hayes in 1991. In 1992, the Vantage version was
announced, and the following year the company renewed the DB range by announcing the DB7.
The Ford era
Ford placed Aston in the Premier Automotive
Group, substantially invested in new manufacturing and quickly ramped up production. In 1994, Ford opened a new factory at Banbury Road in Bloxham. In 1995, the company produced a record 700 vehicles. Until the Ford era cars
had been produced by hand coachbuilding craft methods, such as the English wheel. In 1998 the 2,000th DB7 was built, and in 2002 the 6,000th, exceeding production of all previous DB models. The DB7 range was boosted by the
addition of V12 Vantage models in 1999, and in 2001 the company introduced the V12-engine Vanquish.
At the North American International Auto Show in Detroit, Michigan in 2003, Aston Martin introduced the AMV8 Vantage
concept car. Expected to have few changes before its introduction in 2005, the Vantage brought back the classic V8 engine to allow the company to compete in a larger market. 2003 also saw the opening of the Gaydon factory, the
first purpose-built factory in Aston Martin's history. Also introduced in 2003 was the DB9 coupé, which replaced the ten-year-old DB7. A convertible version of the DB9, the DB9 Volante, was introduced at the 2004 Detroit Auto
Show. In 2006, the V8 Vantage sports car entered production at the Gaydon factory, joining the DB9 and DB9 Volante.
In December 2003 Aston Martin announced it would return to motor racing in 2005. A new division was
created, called Aston Martin Racing, which became responsible, together with Prodrive, for the design, development, and management of the DBR9 program. The DBR9 competes in the GT class in sports car races, including the
world-famous 24 Hours of Le Mans.
Sale by Ford
In 2006, under mounting financial pressure, an internal review of costs and realisable value on
investment led Ford to consider divesting itself of parts of its Premier Automotive Group. After suggestions of selling Jaguar Cars, Land Rover or Volvo Cars, Ford appointed UBS AG to sell Aston Martin by auction. At the end of
August 2006, Ford announced that it would be willing to sell all or part of Aston Martin. Bill Ford said: "As part of our on going strategic review, we have determined that Aston Martin may be an attractive opportunity to
raise capital and generate value".
The first round of the auction closed on 30 November 2006. One of the four survivors was Syrian-born billionaire Simon Halabi, while the Australian bid included James Packer,
Australia's second richest man. The German auto newspaper Autobild reported on 2 February 2007 that the luxury goods conglomerate LVMH had bought the company for an undisclosed sum. The paper cited "anonymous, but
well-placed sources" with the information. It was later reported by Autocar magazine that LVMH had denied the news as "rubbish".
2007 — A new era begins
On 12 March 2007 a consortium led by Prodrive chairman David Richards purchased Aston Martin for £475m/$848m.[18] Prodrive has no financial involvement in the deal. Ford will keep a stake in the company (valued
at £ 40 million / $ 70 million). The consortium also consisted of John Sinders, an Aston Martin collector; and two Kuwaiti investment companies, Investment Dar and Adeem Investment Co.
Main article: Asian Highway Network#First Car Crossing
In June - August 2007, the first car crossing of the full extent (East to West) of the new Asian Highway was achieved by Britons Richard Meredith and Phil Colley
driving a V8 Vantage. Following the AH1 and the AH5 from Tokyo (the Highway grid’s furthest point East) to Istanbul (furthest West), they drove a total of 12089 km (7512 miles) before joining the European motorway network for
another 3259 km (2025 miles) to London. The objective of the event was to demonstrate the durability of the V8 Vantage across hazardous terrain - and also to publicize the car in China. The exercise was so successful that the
company had opened dealerships in Shanghai and Beijing within three months.
On 19 July 2007 the last car, a Vanquish S, was produced at the Newport Pagnell plant. Nearly 13,000 cars had been made there since 1955. All
production was concentrated at Gaydon, with the old premises in Tickford Street remaining in Aston Martin ownership as the restoration and service department.
Aston Martin has also boosted its worldwide appeal by opening
more dealers in Europe, as well as branches in China for the first time in its 93 year history in Beijing and Shanghai. This has brought their dealership programme to 120 dealers in 28 countries.
On 1 September 2008,
Aston Martin announced the revival of the Lagonda marque. A concept will be shown in 2009, coinciding with the brand's 100th anniversary. The first production cars should come in 2012.
In December 2008, Aston Martin announced that it would cut its 1850 workforce by 600.
2009 — Return to Le Mans
In January 2009 it was announced that the company was entering the 2009 Le Mans 24 Hours race as a
factory team in the prestigious LMP1 division. After competing throughout the 2008 season with a Lola B08/60 LMP1 Coupe under the Charouz Racing banner, Aston Martin will use a slightly modified Lola LMP1 design for their
programme. Three Lola-Aston Martins have been entered in the 2009 Le Mans 24 Hours by Aston Martin but only two have been confirmed with sponsorship. Aston Martin will also compete in the complete Le Mans series with the
Lola-Aston Martin LMP cars, starting at Barcelona in early April. The programme got off to an unfortunate start at the pre season Paul Ricard test on March 8 when Tomas Enge destroyed the 007 car in an accident. Aston Martin
Racing have subsequently taken delivery of a new Lola to replace the written off chassis.
Aston Martins in film and culture
* Tippi Hedren's character
in the 1963 Alfred Hitchcock film "The Birds" drove a silver Aston Martin DB2/4 drophead coupe (convertible).
* Author Ian
Fleming gave his James Bond hero a DB III in the seventh novel, Goldfinger. A long association between 007 and the marque began on screen with the silver DB5 that appears in Goldfinger (1964) and Thunderball (1965). This was James Bond's company car, and in GoldenEye (1995) and Tomorrow Never Dies (1997) appeared to have become his private car. In On Her Majesty's Secret Service (1969) a metallic-green DBS appears at the beginning and end of the movie. After an interlude with Lotus, Aston Martins were again used: a charcoal-grey V8 Volante and Vantage in The Living Daylights (1987). After switching to BMW for several films, the Vanquish appeared in Die Another Day (2002). In Casino Royale (2006), James Bond drives both the classic DB5 which becomes his personal vehicle after winning a poker game, and the new DBS which is revealed to be his new company car in Quantum of Solace (released in cinemas on October 31, 2008).
* A silver/grey convertible DB4 was driven by Michael Caine's character in the original 1969 version of The Italian Job.
* A Bahama Yellow Aston Martin DBS
is driven by Sir Roger Moore in the 1971 TV series The Persuaders!. A DBS V8 was to be used in the series, however no V8 car was ready, so a six-cylinder DBS was modified to look like a V8 for use in the show.
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